IN SEARCH OF THE IDEAL URA
Customer service companies: attention! A tailored URA makes all the difference. Knowing the customer’s product is a good first step. After all, on top of that the service script will be mounted. The URA serves to facilitate service and streamline some processes of the same, if there are questions of doubts and easy resolution, often the recording system itself is able to resolve the demand and reduce the load of operator connections, concentrating their forces to more complex care. Finding out what kind of issues are raised during calls, what the consumer’s needs are, and where to address those demands is the second step. It’s no use having the perfect URA if the team is not qualified to finalize quality care. Trainings and qualifications of operators is crucial. Humanized service will always be the best way to win customers.