HOW TO IMPROVE CUSTOMER RELATIONSHIP
Many confuse the terms “good care” with “relationship.” One complements the other, in fact. The existence of service standards are the basis for any contact with clients, be it telephone or in person. What differentiates one company from another is the way it directs its energies to generate a good end result. Having a CRM as support is a great way to get started. It contains all customer information and possible prospects. Imagine how much getting an electronic card in your email box on the anniversary date makes all the difference or even a treat on the doorstep. Go to a store and already be called by your name and the vendors already know your preferences, go to a bar and the waiter already know all your tastes or your hairdresser already know the style of look you like. All this is relationship and care, the customer values it. It is in the small details that companies can conquer and retain their customers, generating sales and above all satisfaction.