The way of communicating with clients has changed and modernized for a long time. We no longer see a service just by phone or face to face. Customers have numerous tools at their fingertips and which they certainly hope to use effectively.
Companies must be able to meet the demands of customers wherever they are and as quickly and efficiently as possible. There is a lot of talk in app’s and social networks. Institutions always have to seek to update their channels of communication with clients, not necessarily this has to happen overnight, but to be aware that if it is necessary is already the first step.
Who is seen is remembered! This applies to brands. Excellent customer service is also remembered, so be careful when choosing customer contact channels and make sure that you are able to do it fully and efficiently.